DeletedUser9470
For sure, no one is forcing anyone to do anything.
That is the danger of advertising. the feeling of free will, keeping the target customer in his "comfort zone".
The fact that one saw an ad for ifone4gs made one want it and ultimately buy it.
why?
did one buy it because it is the best quality/value product out there?
or did the ad mislead one into thinking it is?
Same applies for most of todays products. most are crap. but ads sell them perfectly putting sales figures through the roof.
I bet my life you could literally sell ice to Eskimos should they be stuck in front of an ad for a special "better" ice.
all that is needed is a good brand name like "i-ice", a bs usp like "i-ice comes in different colours" a nice packaging (seems white plastic is what people like nowadays) and a good slogan like "i-ice just cooler" and dont forget to stick a massive markup on the product, maybe "only" £10/kg!!!
Put that all together in a 30 second add, pay a tv company a few million pounds to broadcast and watch the profits roll in.
The point im trying to make is that advertising sells anything and only because they dupe the viewer into a certain way of thinking.
Kelloggs is best cereal, macdonalds is best dining, coca-cola tastes amazing, m&s food is not any old food...
In this sense it is no ones free will to buy ice, as much as its no ones free will to buy an ifone4gs.
That is the danger of advertising. the feeling of free will, keeping the target customer in his "comfort zone".
The fact that one saw an ad for ifone4gs made one want it and ultimately buy it.
why?
did one buy it because it is the best quality/value product out there?
or did the ad mislead one into thinking it is?
Same applies for most of todays products. most are crap. but ads sell them perfectly putting sales figures through the roof.
I bet my life you could literally sell ice to Eskimos should they be stuck in front of an ad for a special "better" ice.
all that is needed is a good brand name like "i-ice", a bs usp like "i-ice comes in different colours" a nice packaging (seems white plastic is what people like nowadays) and a good slogan like "i-ice just cooler" and dont forget to stick a massive markup on the product, maybe "only" £10/kg!!!
Put that all together in a 30 second add, pay a tv company a few million pounds to broadcast and watch the profits roll in.
The point im trying to make is that advertising sells anything and only because they dupe the viewer into a certain way of thinking.
Kelloggs is best cereal, macdonalds is best dining, coca-cola tastes amazing, m&s food is not any old food...
In this sense it is no ones free will to buy ice, as much as its no ones free will to buy an ifone4gs.