its all part of shock culture ,,and a costume is used to be "out of character"
i was Marilyn Monroe,,wig white dress and high heels.
its all for a laugh ,,but i have read many article like this one this year (im gearing up for Halloween early)
the rio carnival has gone out of context,,forgotten its old rituals and filled and fuelled by a younger carefree generation ,,and with every generation it changes .
even with today's society and march of progress ..(if i may call it that)
we encounter these kind of problems,,,
i actually blame the markets and the sales,,,they base there marketing on sex....coz in truth... it sells,,and sells well.
it catches the eye,,makes you stop and stare ,,even take a double jive,,,,so here they do it as well,,,
dropping social norms in order to sell a product ...its a form of physiological marketing
(im reading from a big book of marketing right now)
chapter 3 page 120
ethics,buyers behaviour,consumer markets,,ethics again,,culture,sub culture,model of consumer behaviour,social factors,family,economic situation,age group and life cycle stage,perception,post product behaviour ....
what that all means ..is ethics,,and if you aim for a certain group it really is a science,,and you will get that certain group....(targeted consumer)
...there is another game..you all seen it,,has an advert of some scantly klad woman as its add....."discretion",,"privacy"
and some other slogan crap........they are using illicit behaviour to sell there product.
they earn real cash real fast...but due to the "type" of customer it aims at,,gets into trouble,,and most cases never lasts.
i read your other thread in off topic..(hope this helps a bit,,targeted consumer and the product,,its ALL science)
where you sell,,how you sell,,and do the consumers come back for more.(is very important)
your suppliers ,your marketing intermediaries ,customer value and satisfaction ,customer relationships managment,preparing an integrated marketing plan ....ethics!!!
marketing, promotion and detailed record(and dont eat yer stock)
this even goes with Rio,,,they do tend to promote certain things and sell a certain life style,,,what to them is normal,,for us its not,,and vise versa.
they sell a life style,,they sell a certain image of beaches and scantly clad woman,,every person is a babe or hunk,,everybody has a tan and wears sun glasses and goes "gracias"
so there entire culture has developed with it,on a larger macro environmental and micro environmental bissiness scale,,the hotels and the mini stores.
there entire society is geared up for that,..like i said there way of life is different to ours,,so an out sider or western person would see and percieve things differently,,,,some o those kids spend all year making there costumes ,and are meant to represent certain things.
so now i ask you
what group or type of person would buy this or let there 11 year old wear it?
what do you think of the company that sells it?
what do you think of the consumer that promotes it and wears the product
what do you think of its sales pitch and feed back
would you come back for another product?
enough phyco babble,,,,i say keep it fun,,keep it clean,,and keep it decent...
its all for fun,,,its the ones that dont change after the festival you have to watch out for
seek and you shall find,
and be careful of what you look for .
