I am not even bothering with the snowflakes since the drop rate is about the worst yet so far, and frankly the rewards don't justify spending that much time. Plus, I currently have 12 toons across 4 servers, making it a little bit too much. However, since I spent some time online today sending hearts and then travelling to the Scarlett quest giver, I decided to stop by the middle county for the 15x Plan a reservation and the 10x undertaker quests and some other 15s spamming anything silver there. After 75x on 7 of my 8 worlds on .net, snowflake drops varied from 2 to 6, highlighting the amazing Briscoe were I got none. That's right, zero. 1125 seconds of 15s jobs (that's almost 20 minutes of spamming), no snowflakes to be seen. Hmmm...I think my decision to ignore the entire event from the very beginning was the smart way to go; even if I only had been playing one character, incentives vs. time invested don't correlate.