If I recall correctly, and I can stand to be corrected, but the initial intent of the Cinema was for corporations to advertise in The West with Inno.
For example and not infringing on anything copyrighted, but Ford Motor Company could give to Inno a "movie" for our Cinema, advertising their line of products or just focusing on the F-350, their 3/4 ton truck.
Colgate could have done a toothpaste movie.
Kentucky Fried Chicken could have offered a deal on a 10-piece bucket.
Every time that "movie" was played and watched by that corporation, Inno could track it, thereby charging Ford Motor Company or Colgate or KFC a fee of xxxxx for each of that movie watched by it's audience, us.
So my summation is that it never materialized. Either Inno gave up on it, or the Marketing and Advertising departments of companies of Ford, Colgate and KFC didn't want to pay the fee Inno is asking, and/or possibly seeing no cost:benefit for their target base and potential customers.
So we're stuck with the same Hercules movie clip with some Inno advertisements of their own games.
Let's appreciate them. Don't crap on the opportunity as the Cinema wasn't always part of the game.
They give us free hp, energy, and mot on a daily basis that wasn't always a part of the game.
Dwayne Johnson is still The Rock.....