If you are not part of a town find a blue circle that has a shovel in it. Click on it and build the town. It will take you $300, 80 energy points and 8 hours.
If you want to take over a ghost town you look for the ghost town you want put in the town name and click construct. It will take you $300, 80 energy points and 8 hours.
You can not be part of a town for either one.
As far as the fancy shoes you can go into the Weststats.com and look for them under the town section. Make sure you buy them before you make your own town.
PS- Wrong section. Should be under questions.